Sebastian Pistritto's Blog

spistritto — Sat, 28 Jan 2012 02:45:24 +0000

iPhone remains the most desired phone, finding loyalty with nearly 90% of current iPhone users – comscore.

spistritto — Sat, 28 Jan 2012 02:35:45 +0000

National TV sports advertising generated $10.9 billion in revenue last year, compared to $10.3 billion one year prior, according to Nielsen.

Filed under: Digital Marketing

Facebook Inc. is targeting April to June 2012 for an initial public offering raising $10 billion in its IPO – one of the largest offerings ever.

spistritto — Fri, 27 Jan 2012 20:41:30 +0000

Facebook Inc. is targeting April to June 2012 for an initial public offering raising $10 billion in its IPO – one of the largest offerings ever.

Filed under: Digital Marketing

Tablets have become the consumer’s fourth screen. eMarketer estimates mobile advertising spending in the U.S. reached $1.45 billion in 2011.

spistritto — Thu, 26 Jan 2012 00:23:22 +0000

Tablets have become the consumer’s fourth screen. eMarketer estimates mobile advertising spending in the U.S. reached $1.45 billion in 2011.

Filed under: ad networks advertising, content, Develop Landing Pages, Digital Marketing, email, legal/privacy, media, messaging, Mobile Marketing, search, social media, social networks

Google announced a new master privacy policy and terms of service across all it’s products and services – more transparency?

spistritto — Wed, 25 Jan 2012 03:19:50 +0000

Google announced a new master privacy policy and terms of service across all it’s products and services – more transparency?

Filed under: Digital Marketing Tagged: Google announced a new master privacy policy and terms of service across all it's products and services - more transparency?

Google spent $9.98 million in federal lobbying in 2011, Microsoft spent $7.34 million – Center for Responsive Politics.

spistritto — Tue, 24 Jan 2012 03:50:49 +0000

Google spent $9.98 million in federal lobbying in 2011, Microsoft spent $7.34 million – Center for Responsive Politics.

Filed under: Digital Marketing Tagged: Google spent $9.98 million in federal lobbying in 2011, Microsoft spent $7.34 million - Center for Responsive Politics.

Kodak filed for Chapter 11 despite holding patents estimated at $2 billion. Never capitalized on the digital photography it helped create.

spistritto — Fri, 20 Jan 2012 01:18:10 +0000

Kodak filed for Chapter 11 despite holding patents estimated at $2 billion. Never capitalized on the digital photography it helped create.

Filed under: Digital Marketing Tagged: Kodak filed for Chapter 11 despite holding patents estimated at $2 billion. Never capitalized on the digital photography it helped create.

Rice University study: 66% of businesses found Groupon promotions profitable. But 40% said that they wouldn’t run a Groupon offer again.

spistritto — Fri, 20 Jan 2012 01:04:13 +0000

Rice University study: 66% of businesses found Groupon promotions profitable. But 40% said that they wouldn’t run a Groupon offer again.

Filed under: Digital Marketing Tagged: Rice University study: 66% of businesses found Groupon promotions profitable. But 40% said that they wouldn't run a Groupon offer again.

Zuckerberg announces more than 60 apps immediately going live, include: Pinterest, eBay, FoodSpotting, AirBNB and Foursquare.

spistritto — Thu, 19 Jan 2012 02:13:58 +0000

Zuckerberg announces more than 60 apps immediately going live, include: Pinterest, eBay, FoodSpotting, AirBNB and Foursquare.

Filed under: Digital Marketing Tagged: AirBNB and Foursquare., eBay, FoodSpotting, include: Pinterest, Zuckerberg announces more than 60 apps immediately going live

study from Google, revealed 70% of all mobile searches result in action within an hour. For desktop searches, that figure drops to 30%

spistritto — Thu, 19 Jan 2012 01:59:27 +0000

study from Google, revealed 70% of all mobile searches result in action within an hour. For desktop searches, that figure drops to 30%

Filed under: Digital Marketing Tagged: revealed 70% of all mobile searches result in action within an hour. For desktop searches, study from Google, that figure drops to 30%

Former Yahoo CEO and co-founder Jerry Yang announced his resignation Tuesday, saying he would no longer be a part of the company in any way.

spistritto — Wed, 18 Jan 2012 02:40:31 +0000

Former Yahoo CEO and co-founder Jerry Yang announced his resignation Tuesday, saying he would no longer be a part of the company in any way.

Filed under: Digital Marketing Tagged: Former Yahoo CEO and co-founder Jerry Yang announced his resignation Tuesday, saying he would no longer be a part of the company in any way.

HootSuite Reaches 3 Million Users, 700 Million Sent Messages The tool, which launched in December 2008.

spistritto — Wed, 18 Jan 2012 02:39:05 +0000

HootSuite Reaches 3 Million Users, 700 Million Sent Messages The tool, which launched in December 2008.

Filed under: Digital Marketing Tagged: 700 Million Sent Messages The tool, HootSuite Reaches 3 Million Users, which launched in December 2008.

Facebook advertising can be targeted to 16 different criteria, including age, gender, interests, location, status, workplace, education.

spistritto — Sun, 15 Jan 2012 21:47:22 +0000

Facebook advertising can be targeted to 16 different criteria, including age, gender, interests, location, status, workplace, education.

Filed under: Digital Marketing Tagged: education., Facebook advertising can be targeted to 16 different criteria, gender, including age, interests, location, status, workplace

Microsoft CEO Steve Ballmer hopes to make its biggest breakthrough with Windows 8, due out later this year.

spistritto — Sun, 15 Jan 2012 21:21:51 +0000

Microsoft CEO Steve Ballmer hopes to make its biggest breakthrough with Windows 8, due out later this year.

Filed under: Digital Marketing Tagged: due out later this year., Microsoft CEO Steve Ballmer hopes to make its biggest breakthrough with Windows 8

Todays company ask lots of questions up front. Learn to involve the customers in the product development process from the very beginning.

spistritto — Sun, 15 Jan 2012 00:00:02 +0000

Todays company ask lots of questions up front. Learn to involve the customers in the product development process from the very beginning.

Filed under: Digital Marketing Tagged: Todays company ask lots of questions up front. Learn to involve the customers in the product development process from the very beginning.

18.2 billion explicit searches were conducted in December. Google Sites 12 billion, Microsoft Sites with 2.7 billion and Yahoo! 2.6 billion.

spistritto — Sat, 14 Jan 2012 13:26:51 +0000

18.2 billion explicit searches were conducted in December. Google Sites 12 billion, Microsoft Sites with 2.7 billion and Yahoo! 2.6 billion.

Filed under: Digital Marketing Tagged: 18.2 billion explicit searches were conducted in December. Google Sites 12 billion, Microsoft Sites with 2.7 billion and Yahoo! 2.6 billion.

Target has confirmed that it will be introducing 25 Apple mini-shops within its stores this year.

spistritto — Sat, 14 Jan 2012 13:14:06 +0000

Target has confirmed that it will be introducing 25 Apple mini-shops within its stores this year.

Filed under: Digital Marketing Tagged: Target has confirmed that it will be introducing 25 Apple mini-shops within its stores this year.

comScore says that Google Plus has grown to 67 million monthly unique visitors.

spistritto — Sat, 14 Jan 2012 02:14:16 +0000

comScore says that Google Plus has grown to 67 million monthly unique visitors.

Filed under: Digital Marketing Tagged: comScore says that Google Plus has grown to 67 million monthly unique visitors.

The Federal Trade Commission will include Google+ in its ongoing probe of Google, according to the report.

spistritto — Sat, 14 Jan 2012 01:58:58 +0000

The Federal Trade Commission will include Google+ in its ongoing probe of Google, according to the report.

Filed under: Digital Marketing Tagged: according to the report., The Federal Trade Commission will include Google+ in its ongoing probe of Google

Google is violating antitrust laws by giving its own services favorable treatment, reports Bloomberg.

spistritto — Sat, 14 Jan 2012 01:58:00 +0000

Google is violating antitrust laws by giving its own services favorable treatment, reports Bloomberg.

Filed under: Digital Marketing Tagged: Google is violating antitrust laws by giving its own services favorable treatment, reports Bloomberg.

IDC estimates that more U.S. Internet users will access the Internet via mobile devices than PCs by 2015.

spistritto — Fri, 13 Jan 2012 01:52:27 +0000

IDC estimates that more U.S. Internet users will access the Internet via mobile devices than PCs by 2015.

Filed under: Digital Marketing Tagged: IDC estimates that more U.S. Internet users will access the Internet via mobile devices than PCs by 2015.

Mobile devices accounted for 14.3% of all online traffic and 9.8% of online sales on the day after Thanksgiving 2011, according to IBM.

spistritto — Fri, 13 Jan 2012 01:51:20 +0000

Mobile devices accounted for 14.3% of all online traffic and 9.8% of online sales on the day after Thanksgiving 2011, according to IBM.

Filed under: Digital Marketing Tagged: According to IBM, Mobile devices accounted for 14.3% of all online traffic and 9.8% of online sales on the day after Thanksgiving 2011

Spending on mobile devices will amount to $31 billion in 2016, Forrester predicts.

spistritto — Fri, 13 Jan 2012 01:49:59 +0000

Spending on mobile devices will amount to $31 billion in 2016, Forrester predicts.

Filed under: Digital Marketing Tagged: Forrester predicts., Spending on mobile devices will amount to $31 billion in 2016

Nielsen report examines media consumption in the U.S. Internet users have nearly caught up with mobile users, with 234 million consumers.

spistritto — Mon, 09 Jan 2012 01:16:26 +0000

Nielsen report examines media consumption in the U.S. Internet users have nearly caught up with mobile users, with 234 million consumers.

Filed under: Digital Marketing Tagged: Nielsen report examines media consumption in the U.S. Internet users have nearly caught up with mobile users, with 234 million consumers.

Compare that with 234 million cellphone owners, 211 million Americans who are online, and the 116 million who surf the mobile web.

spistritto — Mon, 09 Jan 2012 01:13:21 +0000

Compare that with 234 million cellphone owners, 211 million Americans who are online, and the 116 million who surf the mobile web.

Filed under: Digital Marketing Tagged: 211 million Americans who are online, and the 116 million who surf the mobile web., Compare that with 234 million cellphone owners

New research: Some 290 million Americans, in 114.7 million households, own at least one TV.

spistritto — Mon, 09 Jan 2012 01:12:20 +0000

New research: Some 290 million Americans, in 114.7 million households, own at least one TV.

Filed under: Digital Marketing Tagged: in 114.7 million households, New research: Some 290 million Americans, own at least one TV.

knowing someone in real life is cited for friend-ing someone (82%) and offensive comments are the main reason someone gets the boot (55%).

spistritto — Sat, 07 Jan 2012 00:08:14 +0000

knowing someone in real life is cited for friend-ing someone (82%) and offensive comments are the main reason someone gets the boot (55%).

Filed under: Digital Marketing Tagged: knowing someone in real life is cited for friend-ing someone (82%) and offensive comments are the main reason someone gets the boot (55%).

New research from Nielsen reveals that there are innumerable factors that help Facebook users decide to add a friend.

spistritto — Sat, 07 Jan 2012 00:04:01 +0000

New research from Nielsen reveals that there are innumerable factors that help Facebook users decide to add a friend.

Filed under: Digital Marketing Tagged: New research from Nielsen reveals that there are innumerable factors that help Facebook users decide to add a friend.

Zynga is releasing Scramble With Friends, a successor to the mobile hit Words With Friends.

spistritto — Fri, 06 Jan 2012 03:26:33 +0000

Zynga is releasing Scramble With Friends, a successor to the mobile hit Words With Friends.

Filed under: Digital Marketing Tagged: a successor to the mobile hit Words With Friends., Zynga is releasing Scramble With Friends

AT&T finally makes 4G LTE (long-term evolution) network available in 11 markets today. 74 million people, the carrier says.

spistritto — Fri, 06 Jan 2012 03:11:32 +0000

AT&T finally makes 4G LTE (long-term evolution) network available in 11 markets today. 74 million people, the carrier says.

Filed under: Digital Marketing Tagged: AT&T finally makes 4G LTE (long-term evolution) network available in 11 markets today. 74 million people, the carrier says.

According to Amazon, the Kindle Fire led the Kindle line to record-breaking sales of 4 million devices over the holiday season.

spistritto — Thu, 05 Jan 2012 02:43:52 +0000

According to Amazon, the Kindle Fire led the Kindle line to record-breaking sales of 4 million devices over the holiday season.

Filed under: Digital Marketing Tagged: According to Amazon, the Kindle Fire led the Kindle line to record-breaking sales of 4 million devices over the holiday season.

comScore today reported that retail e-commerce spending for the entire November and December 2011 holiday season reached $37.2 billion.

spistritto — Thu, 05 Jan 2012 02:21:04 +0000

comScore today reported that retail e-commerce spending for the entire November and December 2011 holiday season reached $37.2 billion.

Filed under: Digital Marketing Tagged: comScore today reported that retail e-commerce spending for the entire November and December 2011 holiday season reached $37.2 billion.

If you answered the 5 OS versions of Android, you are correct!

spistritto — Wed, 04 Jan 2012 02:17:32 +0000

If you answered the 5 OS versions of Android, you are correct!

Filed under: Digital Marketing Tagged: If you answered the 5 OS versions of Android, you are correct!

What do the following words have in common (Donut, Eclair, Froyo, Gingerbread, and Ice Cream Sandwich)?

spistritto — Wed, 04 Jan 2012 02:13:48 +0000

What do the following words have in common (Donut, Eclair, Froyo, Gingerbread, and Ice Cream Sandwich)?

Filed under: Digital Marketing Tagged: and Ice Cream Sandwich)?, Eclair, Froyo, Gingerbread, What do the following words have in common (Donut

A Nielsen study shows Google is the top digital U.S. web company, with more than 150 million visitors each month.

spistritto — Fri, 30 Dec 2011 22:19:07 +0000

A Nielsen study shows Google is the top digital U.S. web company, with more than 150 million visitors each month.

Filed under: Digital Marketing Tagged: A Nielsen study shows Google is the top digital U.S. web company, with more than 150 million visitors each month.

The public has proven that if a strong consumer backlash is instigated, companies will respond.

spistritto — Fri, 30 Dec 2011 22:16:24 +0000

The public has proven that if a strong consumer backlash is instigated, companies will respond.

Filed under: Digital Marketing Tagged: companies will respond., The public has proven that if a strong consumer backlash is instigated

Verizon announce a fee, in this case a $2 fee to pay your bills online, and back-out less than a week after it was reported. Customer rule.

spistritto — Fri, 30 Dec 2011 22:15:33 +0000

Verizon announce a fee, in this case a $2 fee to pay your bills online, and back-out less than a week after it was reported. Customer rule.

Filed under: Digital Marketing Tagged: and back-out less than a week after it was reported. Customer rule., in this case a $2 fee to pay your bills online, Verizon announce a fee

Nov. 1 – Dec. 26 Digital Content accounted for 2.8 percent of e-commerce sales, but on Christmas Day it accounted for 20 percent of sales.

spistritto — Wed, 28 Dec 2011 15:56:36 +0000

Nov. 1 – Dec. 26 Digital Content accounted for 2.8 percent of e-commerce sales, but on Christmas Day it accounted for 20 percent of sales.

Filed under: Digital Marketing Tagged: but on Christmas Day it accounted for 20 percent of sales., Nov. 1 - Dec. 26 Digital Content accounted for 2.8 percent of e-commerce sales

For the holiday season-to-date, $35.3 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.

spistritto — Wed, 28 Dec 2011 15:51:59 +0000

For the holiday season-to-date, $35.3 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.

Filed under: Digital Marketing Tagged: $35.3 billion has been spent online, For the holiday season-to-date, marking a 15-percent increase versus the corresponding days last year.

Zynga says more than 230 million active users plays its games. And more than 71 million Facebook users play CityVille.

spistritto — Wed, 28 Dec 2011 02:19:05 +0000

Zynga says more than 230 million active users plays its games. And more than 71 million Facebook users play CityVille.

Filed under: Digital Marketing Tagged: Zynga says more than 230 million active users plays its games. And more than 71 million Facebook users play CityVille.